Privacy Notice

Last updated September 18, 2026

This Privacy Notice for MyTappyPlace Ltd ('we', 'us', or 'our'), describes how and why we might access, collect, store, use, and/or share ('process') your personal information when you use our services ('Services'), including when you visit our website at http://www.mytappyplace.co.uk, use our mobile application MyTappyPlace, or engage with us in other related ways.

Questions or concerns? Reading this Privacy Notice will help you understand your privacy rights and choices. We are responsible for making decisions about how your personal information is processed. If you do not agree with our policies and practices, please do not use our Services.

SUMMARY OF KEY POINTS

This summary provides key points from our Privacy Notice, but you can find out more details about any of these topics by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we collect any information from third parties? We may collect information from public databases, marketing partners, social media platforms, and other outside sources.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

TABLE OF CONTENTS

  1. WHAT INFORMATION DO WE COLLECT?
  2. HOW DO WE PROCESS YOUR INFORMATION?
  3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
  4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
  5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?
  6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?
  7. HOW LONG DO WE KEEP YOUR INFORMATION?
  8. DO WE COLLECT INFORMATION FROM MINORS?
  9. WHAT ARE YOUR PRIVACY RIGHTS?
  10. CONTROLS FOR DO-NOT-TRACK FEATURES
  11. DO WE MAKE UPDATES TO THIS NOTICE?
  12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
  13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?
  14. WELLBEING DATA & RESEARCH USE
  15. USER FEEDBACK & TESTIMONIALS
  16. CHILDREN'S PRIVACY
  17. AUDIO CONTENT & SESSION RECORDINGS
  18. BIOMETRIC AUTHENTICATION
  19. SUBSCRIPTION & PAYMENT DATA
  20. DATA RETENTION PERIODS

1. WHAT INFORMATION DO WE COLLECT?

Personal information you disclose to us

In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you register on the Services, express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services.

3. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:

  • Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.
  • Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honour this Privacy Notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.
  • Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

4. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to gather information when you interact with our Services. Some online tracking technologies help us maintain the security of our Services, prevent crashes, fix bugs, save your preferences, and assist with basic site functions.

We also permit third parties and service providers to use online tracking technologies on our Services for analytics and advertising, including to help manage and display advertisements, to tailor advertisements to your interests, or to send abandoned shopping cart reminders (depending on your communication preferences). The third parties and service providers use their technology to provide advertising about products and services tailored to your interests which may appear either on our Services or on other websites.

Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice.

5. HOW DO WE HANDLE YOUR SOCIAL LOGINS?

In Short: If you choose to register or log in to our Services using a social media account, we may have access to certain information about you.

Our Services offer you the ability to register and log in using your third-party social media account details (like your Google login). Where you choose to do this, we will receive certain profile information about you from your social media provider. The profile information we receive may vary depending on the social media provider concerned, but will often include your name, email address, and profile picture, as well as other information you choose to make public on such a social media platform.

We will use the information we receive only for the purposes that are described in this Privacy Notice or that are otherwise made clear to you on the relevant Services. Please note that we do not control, and are not responsible for, other uses of your personal information by your third-party social media provider. We recommend that you review their privacy notice to understand how they collect, use, and share your personal information, and how you can set your privacy preferences on their sites and apps.

6. IS YOUR INFORMATION TRANSFERRED INTERNATIONALLY?

In Short: We may transfer, store, and process your information in countries other than your own.

Our servers are located in the United Kingdom. If you are accessing our Services from outside the United Kingdom, please be aware that your information may be transferred to, stored, and processed by us in our facilities and by those third parties with whom we may share your personal information (see "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?" above).

If you are a resident in the European Economic Area (EEA), United Kingdom (UK), or Switzerland, then these countries may not necessarily have data protection laws or other similar laws as comprehensive as those in your country. However, we will take all necessary measures to protect your personal information in accordance with this Privacy Notice and applicable law.

7. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfil the purposes outlined in this Privacy Notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this Privacy Notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymise such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly collect, solicit data from, or market to children under 18 years of age, nor do we knowingly sell such personal information. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent's use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at susana@mytappyplace.co.uk.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: You may review, change, or terminate your account at any time, depending on your country, province, or state of residence.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Account Information

If you would at any time like to review or change the information in your account or terminate your account, you can do so through the app settings. Upon your request to terminate your account, we will deactivate or delete your account and information from our active databases. However, we may retain some information in our files to prevent fraud, troubleshoot problems, assist with any investigations, enforce our legal terms and/or comply with applicable legal requirements.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ('DNT') feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage, no uniform technology standard for recognising and implementing DNT signals has been finalised. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this Privacy Notice.

11. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this Privacy Notice from time to time. The updated version will be indicated by an updated 'Revised' date at the top of this Privacy Notice. If we make material changes to this Privacy Notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this Privacy Notice frequently to be informed of how we are protecting your information.

12. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at susana@mytappyplace.co.uk or contact us by post at:

MyTappyPlace Ltd
22 Littlehampton Road
Worthing, West Sussex BN13 1QH
United Kingdom

MyTappyPlace Ltd is registered with the Information Commissioner's Office (ICO) as a data controller. Our ICO registration confirms our commitment to handling your personal data responsibly and in accordance with UK data protection law. ICO Registration Number: ZC252411.

13. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, details about how we have processed it, correct inaccuracies, or delete your personal information. You may also have the right to withdraw your consent to our processing of your personal information. These rights may be limited in some circumstances by applicable law. To request to review, update, or delete your personal information, please contact us at susana@mytappyplace.co.uk.

14. WELLBEING DATA & RESEARCH USE

Our Services include periodic wellbeing questionnaires based on the Warwick-Edinburgh Mental Wellbeing Scale (WEMWBS). By completing these questionnaires, you consent to the following:

  • Your individual responses are stored securely and linked to your account to provide you with personal progress tracking.
  • We may use anonymised, aggregated questionnaire data for internal research purposes, including measuring the effectiveness of EFT tapping sessions across our user base.
  • Anonymised data means your personal identifiers (name, email, user ID) are permanently removed before any analysis is conducted.
  • We will never publish or share data in any form that could identify you personally.
  • You may decline to complete any questionnaire without affecting your access to the core Services.

The WEMWBS is used under licence from the University of Warwick. Our use of this scale does not imply any endorsement of our Services by the University of Warwick.

Withdrawing from the Research Study

If you are participating in the MyTappyPlace evaluation study and wish to withdraw, you may do so at any time without giving a reason and without any negative consequences to your use of the app.

To withdraw from the study, please contact us at susana@mytappyplace.co.uk with the subject line "Research Withdrawal" and include the email address associated with your account.

On receiving your withdrawal request we will:

  • Remove your wellbeing questionnaire responses from the active research dataset within 14 days
  • Delete your respondent record and associated data
  • Confirm your withdrawal in writing by email

Please note: if your data has already been anonymised and included in aggregate analysis, it may not be possible to identify and remove your individual contribution at that stage. Anonymised aggregate data contains no information that could identify you personally.

Withdrawal from the research study does not affect your right to continue using the MyTappyPlace app, subject to the terms of your subscription or evaluation access.

15. USER FEEDBACK & TESTIMONIALS

We may use feedback, testimonials, or reviews that you provide about our Services for promotional purposes, including on our website, social media channels, and marketing materials. When we do so:

  • We will never include your full name, email address, or any other personally identifiable information without your explicit written consent.
  • Feedback may be attributed to a first name, initials, or displayed anonymously.
  • If you wish to have previously shared feedback removed from our promotional materials, please contact us at susana@mytappyplace.co.uk and we will action your request within 30 days.

16. CHILDREN'S PRIVACY

Our Services are strictly intended for individuals aged 18 and over. We do not knowingly collect or process personal information from anyone under the age of 18. If you are under 18, please do not register for or use our Services.

If we become aware that we have inadvertently collected personal information from a person under 18, we will take immediate steps to delete that information from our records. If you believe that a minor has provided us with personal information, please contact us immediately at susana@mytappyplace.co.uk.

18. AUDIO CONTENT & SESSION RECORDINGS

Our Services provide pre-recorded, guided EFT (Emotional Freedom Techniques) audio sessions. In relation to audio content:

  • All audio sessions are streamed or downloaded to your device for playback purposes only. Audio content is proprietary and protected by intellectual property rights.
  • We do not access your device's microphone, and we do not record any audio from you during sessions.
  • Session completion data (e.g. whether you finished a session, duration, and your self-reported stress ratings) is collected and stored as described in this Privacy Notice.

19. BIOMETRIC AUTHENTICATION

If our mobile application supports biometric login features (such as Face ID or Touch ID):

  • All biometric data is processed and stored locally on your device by the operating system (iOS or Android).
  • We never receive, access, transmit, or store your biometric data on our servers.
  • Biometric authentication is optional and can be enabled or disabled in your device settings at any time.

20. SUBSCRIPTION & PAYMENT DATA

When you purchase a subscription or make a payment through our Services:

  • Payment transactions are processed by third-party payment providers (such as Stripe, Apple App Store, or Google Play Store). We do not store your full payment card details on our servers.
  • We may receive and store limited payment information from these providers, such as the last four digits of your card, card type, expiry date, and billing address, for the purposes of transaction records and customer support.
  • Subscription status information (e.g. active, cancelled, expired) is stored in our database to manage your access to the Services.
  • Please refer to the privacy policies of our payment providers for details on how they handle your payment data.

21. DATA RETENTION PERIODS

We retain different categories of personal information for different periods, as follows:

  • Account and profile data: Retained for as long as your account is active. Upon account deletion, personal data is removed within 30 days.
  • Session completion and questionnaire data: Upon account deletion, these records are anonymised (your user identifier is removed) and retained indefinitely for aggregate research and service improvement purposes.
  • Authentication and security logs: Retained for up to 12 months for security monitoring and fraud prevention.
  • Financial and transaction records: Retained for up to 7 years to comply with UK tax and accounting regulations.
  • Marketing and communication preferences: Retained until you withdraw consent or request deletion.
  • Research and evaluation data (WEMWBS questionnaire responses): Individual responses are retained for the duration of the evaluation study and for up to 5 years thereafter for research publication and audit purposes. Upon expiry, individual identifiers are permanently removed and only anonymised aggregate data is retained indefinitely.
  • Control group data: Retained under the same terms as research and evaluation data above.
  • Participant withdrawal requests: Records of withdrawal requests are retained for 3 years for compliance and audit purposes, even where the underlying research data has been deleted.
  • Marketing and waitlist contacts (Brevo): Retained until you unsubscribe or request deletion. We review and remove inactive contacts annually.